Who’s Watching You, Watching Me

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If you’re like me, as soon as a commercial comes on you pull out your phone to check email, browse Facebook, or to send a quick snap. The ‘second screen’ as advertisers are calling it is just one of many ways for viewers to actively distract themselves during television advertisements. Well, marketers would love to know exactly how you avoid paying attention to TV ads, and they’ve found a way to watch you while you’re doing it.

Click here to read the NYT article ‘For Marketers, TV Sets Are an Invaluable Pair of Eyes’

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